Jul 28, 2022
In General Discussions
Generally speaking, I always like to do an initial audit on a new site—whether that is one I just built or one I am seeing for the first time from a client—and then on a quarterly basis. recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. I think it is advisable to get into good habits with regular audits as part of ongoing site maintenance. This is especially if you are working with a site that is continuously publishing new content. It is also a good idea to perform whatsapp number list an SEO audit when you notice that your rankings are stagnant or declining. What do you need from a client before completing a technical audit? Even if a client comes to me with goals that are not necessarily “tech SEO focused,” such as link building or creating content, it is important to remember that any technical issue can impede the success of the work we do going forward. It is always important to assess the technical aspects of the site, offer advice on how to make improvements, and explain how those technical issues may impact the work we intend to do together. With that said, if you intend on performing a technical audit on a website that is not your own, at a minimum, you will need access to the Google Search Console and Google Analytics accounts for that site. How to perform a technical SEO audit in eight steps For the most part, technical SEO audits are not easy. Unless you have a very small, simple business site that was perfectly built by an expert SEO, you’re likely going to run into some technical issues along the way. Often, especially with more complex sites, such as those with a large number of pages or those in multiple languages, audits can be like an ever-evolving puzzle that can take days or even weeks to crack. Regardless of whether you are looking to audit your own small site or a large one for a new client, I’m going to walk you through the eight steps that will help you to identify and fix some of the most common technical issues.