Apr 09, 2022
In General Discussions
Patron's proposal for a blockchain-based influencer platform is certainly very promising. But the key word is potential . Because although Patron created a web application and managed to raise millions of dollars through an initial buy email list coin sale, it is important to point out that a mobile application version of the platform did not have not yet launched on the market. In addition, the company's calendar does not allow the recruitment of influencers before the end of the summer. In other words, there is little, if any, evidence that this blockchain-based platform will deliver on its promises to marketers working on influencer campaigns, especially on a global scale. Currently, there is no viable solution buy email list for using blockchain to address issues that can affect influencer campaigns. And, if you listen to an editorial from AdWeek , Patron's promises might be a bit more than cake: while the column doesn't directly name the company. It argues that the developers behind these buy email list solutions "have no experience in influencer marketing and have never run a campaign yet they believe that they are the experts in our industry. »Furthermore, he argues that most blockchain solutions don't offer details on how they can prevent click fraud, for example. Nor do they define how measurement will be improved over current influencing tools.